Why Does Mobile Learning Suit Millennials?
Posted on May 24, 2016
Millennials are becoming an increasingly dominant feature of the workforce. They are a generation who grew up with technology. While older generations talk about learning how to use computers, phones, and tablets, Millennials have always used them. Everything from gaming to social media is second nature.
Since around 75 percent of the workforce will be part of the Millennial generation within the next 10 years, it is important that businesses adapt. One way to do this is through mobile learning.
Mobile learning is a highly effective method of teaching people new skills or giving them new information. When coupled with microlearning techniques, it is a training tool that is used by companies and organisations of all sizes, all over the world. Opportunities for success exist across all age ranges, including Millennials.
Why is mobile learning such a good fit for ultra tech savvy Millennials?
Research indicates that attention spans are decreasing, meaning Millennials have shorter attention spans than the generation before. Anecdotally you can probably see this – they consume news in 140 characters on Twitter, skim read bullet points instead of articles, communicate using messaging apps, and watch videos instead of reading long-form content.
If you delve a bit deeper though, you can see that attention spans really matter. Take Facebook as an example. It has a huge user base and has accumulated a mind-boggling amount of information about human behaviour. It knows how people interact with certain types of content and for how long. In terms of its business model, the longer people stay on the Facebook app or website, the better. It therefore gives publishers a number of tools to help them make content that is sticky. One of those tools is measuring how long people watch videos posted to a Facebook page. These measurements are in seconds, not minutes.
Long form content may not be completely gone, but micro content is now dominant and is here to stay.
On Their Phones
Millennials are rarely without their phones. They do everything on them, from banking to communicating to dating to playing games. In many cases, phones are used for longer periods of time over the course of a week than a computer, even if the person uses a computer for work. Since mobile learning is delivered on mobile devices, it fits with how Millennials use technology.
One technical feature that has been growing substantially in recent years, particularly with mobile apps, is personalisation. For Millennials, the one size fits all model no longer works. They want information that is relevant to them without fluff or superfluous content. This is what mobile learning delivers, as users can decide when to take a module, how fast to progress, whether to skip any content, and whether to repeat anything.
Mobile learning facilitates just-in-time learning where learners access information when they need it most. Millennials are used to this instant gratification way of living. Finally, mobile learning gives Millennials power, literally at their fingertips, to better themselves and learn new skills. This satisfies the naturally ambitious and inquisitive nature of many Millennials.